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They allow us to count and recognise the volume/number of visitors to our site and how they navigate around it when in use. Using these cookies helps us to improve the functionality of the site for the benefit of our visitors and ensuring are users are able to find the information they are looking for easily.

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This helps us to determine if you are a new or returning customer. If we identify you are a returning customer we are able to personalise content for you, refer to you by the name registered and remember your preferences (for example, your choice of region or language).

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These will record your visit to our website, the links you have followed and the pages you have visited, which will help us use this information to make the advertising displayed and the website more relevant to your interests. From time to time we may share this information with partners, corporate partners and third parties (such as charity partners) in order to make advertising displayed on other website (such as Facebook) more relevant to your interests.

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